Automating social media checks

January 1, 2025 | Craig Fiske

Objective

Transitioning from manual social media checks to an automated platform, achieving efficiency and accuracy.

Automating social media checks

Background

Our client had been performing social media checks manually for several years. This process, while thorough, was time-consuming and prone to human error. In 2022, the client adopted our advanced social media checking platform to automate these checks. Since then, our system has completed a total of 1,159 checks, significantly improving efficiency, accuracy and spending.

Challenges

  • Time-consuming process: manual checks required significant time and effort, limiting the number of checks that could be performed daily.
  • Human error: the manual process was susceptible to mistakes, potentially missing critical information.
  • Scalability: as the volume of social media content grew, it became increasingly difficult to keep up with the demand using manual methods.

Solution

Our social media checking platform offers a comprehensive solution to these challenges by automating the entire process. Key features include:

  • Removing Unconscious Bias: The platform is designed to minimize unconscious bias in the checking process, ensuring fair and objective results.
  • GDPR Compliance: All processes are fully compliant with GDPR regulations, safeguarding user privacy and data protection.
  • Speed and Efficiency: The automated system significantly enhances the speed and efficiency of social media checks, allowing for a higher volume of checks in less time.
  • Detailed reporting: comprehensive reports that provide insights and trends.

Implementation

The implementation process involved several key steps:

  • Assessment: evaluating the client’s current process and identifying specific needs.
  • Customization: tailoring the platform to meet the client’s unique requirements.
  • Training: providing thorough training to ensure the client’s team could effectively use the new system.
  • On boarding: The system facilitates rapid client onboarding. Once the account admin’s name within the organisation is provided, the client can begin conducting checks on the same day they are onboarded.

Conclusion

By automating their social media checks, the client has not only saved time and reduced errors but also positioned themselves to scale their operations effectively. This case study demonstrates the transformative impact of leveraging technology to streamline processes and enhance productivity.